Rolls Royce Phantom Tempus VR & Web 360 Experience

Silk Factory partnered with Visualise and AKQA to create a key element of the immersive experience showcasing the extraordinary new Rolls-Royce Phantom Tempus: a captivating 90-second 360° 3D animation designed for VR. This animation allowed users to explore the vehicle’s exquisite details within a dynamic and engaging virtual environment, accessible across desktop, mobile, and Meta Quest via a custom-built web player.

Our core contribution was the development of this immersive 360° 3D animation. This involved a detailed process, beginning with our supervision of a specialised shoot of the physical Rolls-Royce Phantom Tempus. This on-location work was crucial for capturing the precise details and contours of the car, ensuring photorealistic integration with our subsequent CG environment.

Following the car shoot, our animation team expertly crafted a dynamic and visually stunning 360° 3D CG environment. This virtual space was designed to perfectly complement the elegance of the Phantom Tempus. Our 90-second animation transported viewers on a journey through the cosmos to a pulsar start, which seamlessly transforms into the photographed headliner of the car.

The final 360° 3D animation we delivered was seamlessly integrated into the broader VR experience, providing users with an unparalleled opportunity to explore the Rolls-Royce Phantom Tempus in an entirely new and immersive way. Our focus on meticulous detail, from the initial car shoot supervision to the creation of realistic reflections and the immersive CG environment, ensured a truly breathtaking and engaging experience for the end-user.