Curfew | Key Art

Silk Factory partnered with Paramount to deliver the key art campaign for Curfew, developing two distinct creative routes to support the release. Our team explored both a conceptual approach—designed to reflect the show’s tense, high-stakes narrative—and a cast-led execution that spotlighted the ensemble at the heart of the story. Each route was delivered in both portrait and landscape formats, ensuring adaptability across a wide range of media placements.

From early ideation through to final delivery, the creative was designed to evoke intrigue and energy while capturing the unique tone of the series. The combination of bold composition, striking imagery, and cohesive branding helped establish a strong visual identity for Curfew, supporting its promotion across digital, print, and outdoor channels.