I Came By
Netflix
Original Content
For the release of I Came By, we crafted a multi-platform promotional campaign that blended high-impact event coverage with smart, cinematic social content.
At the heart of the campaign was our coverage of a special screening event, capturing intimate behind-the-scenes moments, red carpet arrivals, and exclusive interviews with cast and creatives. These assets were optimized for social, giving audiences a front-row experience and driving buzz around the release.