Tudum | Key Art

Silk Factory’s LA and London creative teams partnered with Netflix to deliver the full Key Art and Out-of-Home campaign for TUDUM 2025. We developed the main horizontal and vertical key art alongside a suite of bespoke posters spotlighting the shows featured in the event. From Squid Game and Stranger Things to Wednesday and beyond, each piece was crafted to capture the distinct energy of the titles while unifying them under the bold TUDUM identity.

The campaign rolled out across Netflix-owned channels and made a striking impact in the real world, with placements across major OOH sites in Los Angeles and New York City. From billboards to digital displays, the artwork helped build anticipation and visibility for Netflix’s biggest fan event of the year—celebrating the stories that continue to captivate global audiences.